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LAUNCH SECRETS VIP

Feel like other people know something you don't when it comes to releasing music? Here's what no one else is telling you!

  Enroll in Course

Your 2020 Release Strategy Sorted

So, you have just recorded your new single/EP/Album. It's sounding awesome, in fact, it's your best work yet!

You just know you need to get this track or album out to the masses.

What next?

You already know you need to promote on social media. Maybe you've done some PR before but it had little effect on actual streaming stats.

Yet other artists seem to be getting a bunch of traction and you know for a fact that your band is just as good.

Do you ever feel like perhaps there are music industry secrets that you don't know about?

That it's hard to find current resources out there to tell you step-by-step exactly how to get maximum exposure for your music? Everything you read online only gives you bits of information, is vague or outdated?

What if you could be a fly on the wall to another up-and-coming band's launch?

To see exactly what they're doing, as it unfolds, to launch music successfully...

Well, consider this your VIP invitation to do just that.


"Monica's Launch Secrets VIP is phenomenal. In it, she takes you behind the scenes of how her band launched their new single and breaks down each and every step, including costs! The information she gives, is absolutely essential for any band looking to launch new music, with or without outside help."

- Curtis Dewar, CEO, Dewar PR

"An excellent course that successfully teaches bands about the tips and tricks of the music industry. Easily worth the money I spent. Highly recommend, 10/10."

- Alex Miller, Guitarist, Virtues

Get started now!



It's Time to Get the Clarity You Seek

When it comes to what emerging bands are doing to reach the next level in their careers, there is a massive lack of transparency in the music industry at a grass roots level.

Too many bands are missing vital steps when releasing new music. I see it every day.

The hard truth is that if you’re releasing music and no one knows about it (i.e. it’s not promoted properly)...you may as well not waste your time, money and effort by releasing anything at all.

Over the past 6+ years working professionally in music media, as a digital marketer and interviewing countless musicians and music industry experts on my blog and podcast, as well as working as a musician myself, I can safely say that curtain has now been lifted.

And now, Launch Secrets VIP is here to shine a light on what your band is potentially missing when it comes to releasing new music.

With the strategies and formulas I teach in this course, my own band hit 100K streams on Spotify alone in a little over 6 months!

"Monica delivered her lessons with honesty and integrity. Nothing was left out. The good, and the not so good were delivered. She was neither afraid or secretive about any of the modules. It felt thorough and it was never one-sided. If you had a question, it was answered. A fantastic experience and a brilliant tool that we will use for many years to come."

- Leslie Dougan, Manager, One More Weekend

"I would highly recommend this to anyone who feels they have great songs, but are stuck wondering how to move forward. Monica is an excellent teacher, with plenty of personal industry experience to back up her lessons. You'll learn how to take your songs from mere recordings to proper releases, and hopefully set yourself up for success!"

- Daelin Dula, Guitarist, Dula

What to Expect

Over the course of 5 weeks, I documented my band, The Last Martyr's, latest single launch.

From how we approached the PR strategy, to marketing tips and tricks, how much to budget, how to overcome a lineup change and keep moving forward, and what to expect each and every step of the way.

In 'Launch Secrets VIP,' you will learn the exact steps your band needs to take to release music with maximum impact.

You Get Access To:

  • 6x Video Masterclasses - Get ready to take notes because you're going to be blown away by the depth of knowledge this course has to offer.
  • Checklists - So you know exactly what you're doing and when
  • Tools & Resources - To help you get the most mileage from your next single, EP or album.
  • BTS Stats & More! - Most bands will not reveal this information!

No stone is left unturned. No topic too taboo.

This is everything I teach my consulting clients but what's more, is you will see how each element works together and watch things unfold in real time so you will have clarity and confidence when releasing your own band's music.

BTW...that 100K Spotify streams I mentioned earlier...20K of those were racked up the month after the single release documented in Launch Secrets VIP!

Full BTS access, including real-life stats as the launch unfolds!

There is nothing else currently like this in the music industry. There are many music marketers who will try and tell you what to do but rarely do any of them play in bands themselves and know what it's actually like to try and push your music out there as an unknown artist!

In Launch Secrets VIP I'm going to show you exactly what to do.

Course Curriculum


  Welcome!
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  How to Release an EP or Album
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  Week 3: Launch Week!
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  Week 5: Stats and Takeaways
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Your Instructor


Monica Strut
Monica Strut

Hey, Legend! My name is Monica and I’m a professional Digital Marketer, Music Journalist and Artist Consultant. I have been a musician my entire life and for the past 6 years, a music journo and senior staff member of Australia's biggest alternative music magazines. My biggest passion is helping emerging bands with their marketing and business strategy to reach the next level in their careers.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course for a particular genre?
Yes, this course is for heavy or 'alternative' bands. This means rock, metal, punk, hardcore, metalcore, pop-punk, djent, grunge, pop-rock, prog, post-rock...you get the idea!

"Monica KNOWS HER SHIT! She's also a really engaging presenter who's got a great way of breaking down what she does and transferring that knowledge in easy to understand, digestible steps. A no-brainer if you want to up your social media game"

- Amos Phillips, Vocalist, Sentia

Stop releasing music to crickets! It's time to actually get heard!

Learn the steps, secrets, tips and tricks when it comes to releasing music effectively and professionally for maximum exposure.

Rinse and repeat 'Launch Secrets VIP' for releases to come!

Get started now!