How to DIY your band's PR campaign effectively for media features, radio play, Spotify play-listing + more!

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As an emerging band, your job is to not only produce good music, but get exposure for it.

So, you're releasing new music this year - now what?

We all know social media is important. But with constant algorithm changes bands can't rely solely on socials to promote themselves.

The bands that are taken seriously are getting attention from the media.

This means radio play, interviews, features in magazines, blogs and music websites or TV.

When a band is getting this sort of attention, they automatically differentiate themselves from all the other local bands out there. The bands that often to go around and around the local circuit for years, never being noticed by the industry, never seeming to play bigger shows...

You know your band was made for more than that, right?

So how do you start getting media traction?

PR (short for public relations), put simply, is the act of getting media coverage for your band.

Accolades and media features can not only put your band in front of new audiences but enable you to become credible as an act to move past the local level and onto bigger things.

Bands can either hire a PR company, or they can manage the PR themselves.

PR Made Simple is a course that will teach you not only how to do PR yourself (keeping your promotional costs down), but give you the tools to cultivate relationships with the music industry that will serve you in years to come.

The course will also teach you how to find and pitch to Spotify playlists, get the most out of your campaign with social media and be interview-ready when the media comes-a-knocking!

"Prior to completing Monica’s PR course, the only way to explain myself as a musician was incredibly naive. I honestly believed musicians released their tracks and they either took off or they didn’t. This was not my fault, I had never been taught. Monicas’s course was easy to understand, provided examples of press releases and timeframes on when to send what to who and she was there to answer all of my stupid questions whenever I needed her via Facebook and email. It is probably the most rewarding music course I have ever done.

My first single released after completing the PR course, ‘Elevator Selfie’ recorded over 1000 streams in 4 days and over 3000 in 1 week on Spotify. I was added to curator playlists, Spotify playlists, gained media interest with my press release, was approached by media to cover my single and am being listened to in countries where I know absolutely no one. Thanks Monica you god damn legend I HIGHLY recommend this to EVERYONE! Not just heavy bands (I am definitely not heavy hahaha). If you are serious about gaining traction ENROL TODAY!"

- Cassie Kendal, Singer/Songwriter

Why DIY?

Depending on the length of a campaign, hiring a PR company can be thousands of dollars.

For a typical 1-month single campaign, most PR companies charge upwards of $1000 for their services. For an EP or album that can span several months, you're looking at potentially $3-6k.

However, before making this huge investment, it's important to note that if a band is still establishing themselves, PR companies can only do so much to get you traction with the media.

The truth is, PR companies cannot force media outlets to feature you. Also, PR results are often a compound effort from multiple campaigns.

For this reason, many newer bands are often disappointed at the results a PR company has been able to deliver. Or worse, feel like they've been totally ripped off.

Doing the PR yourself allows your band to develop a foundation with the media and get some traction on your own. So by the time you are ready to invest that money with a PR company, you'll:

a) be savvy enough to what they should actually be doing for you (helping you make an informed decision on who to go with),
b) media outlets would have already heard of you, you'll have momentum and will get the most bang for your buck with your campaign, and
c) you'll already know how to best support your campaign with social media as well as have gone through the media training module to ensure you're doing everything right on your end to have success with your release!

Doing your own PR is also a good option for bands who simply do not have that kind of budget to invest in PR but still want to be taken seriously and get the exposure for their music that it deserves.

"Following on from her Social Media Shredder course and book, Monica has put together another fantastic online course. It’s full of invaluable tips and advice, easy to follow and implement and I’ve already been able to put the information to good use with great results. No matter where you are in your music career there is certainly plenty to be taken away from this course."

- Pete Borzeta, Guitarist, Cirrus Crown

Course Curriculum

  Introduction to PR
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  Step 1: Planning Your Campaign
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  Step 3: The Campaign Begins
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  Step 5: After the Campaign
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  What's Next?
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Your Instructor

Monica Strut
Monica Strut

Hey, Legend! My name is Monica and I’m a professional Digital Marketer, Music Journalist and Artist Consultant. I have been a musician my entire life and for the past 6 years, a music journo and senior staff member of Australia's biggest alternative music magazines. My biggest passion is helping emerging bands with their promotional and business strategy to reach the next level in their careers.

What's Included?

The course is broken down into 5 simple steps that will take you from the planning phase, right through to how to what to do in the weeks after your release.

Each lesson has video, audio and workbooks to suit all different types of learners.

Each step includes:

👉 Short, easy-to-digest video lessons
👉 Audio versions of the lessons if you prefer to listen to on the go (downloadable)
👉 A workbook with summary of the lesson + checklists (downloadable & printable)
👉 External links + resources to support your campaign

"I’ve started going through Monica’s new course and I have to say I highly recommend it! If you are a new band and are looking to do it yourself, you NEED to buy this course. Also, if you do know about PR you will still find a ton of great info. In just the first few modules I’ve checked out I’ve learned a lot, despite the fact I’ve been doing this since 2013 and worked with some bigger acts like Noisem, Usurper, Prophecy Productions, Conan, etc."

- Curtis Dewar, Founder, Dewar PR

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any device.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long before releasing new music should I take this course?
It's recommended taking PR Made Simple 8 weeks prior to dropping your single/EP/album. However, if you don't have that time you can still apply lessons from the course to your next release. Don't forget, you have lifetime access to the course so can revisit it any time for any future releases.

It's time to get the traction you know your music deserves.

PR Made simple will give you and your band the tools to plan and successfully execute your PR campaign to get media traction for an upcoming release. This not only includes practically teaching you more in-depth about timing, how to write a press release, find contacts and more, but also about pitching to Spotify playlists and getting the most out of your PR campaign with social media!

It's PR...made SIMPLE!

Get started now!