You don't need to wait for the gatekeepers.
As an emerging band, your job is to not only produce good music, but get exposure for it.
It can be hard to know where to begin in promoting your releases and shows. With constant algorithm changes and the unpredictability of platforms like Facebook and Instagram, you certainly can't rely solely on social media if you want to get the word out to the masses!
But the last thing you want to happen is to invest a shittone of time, energy and MONEY into a video clip, EP or Album onto to put it out into the world and hear *crickets.* It's devastating and a surefire way to lose your passion for music.
PR plays a HUGE part in gaining credibility and exposure as a band.
Feature articles, interviews, reviews, radio play and being added to Spotify playlists can not only put your band in front of new audiences but enable you to become credible as an act to move past the local circuit and onto bigger things.
But hiring a PR company can be expensive and not every band is ready to invest, particularly when they're just starting out.
Furthermore, not every band is ready to hire someone to look after their PR campaigns. In many cases bands can - and should - look after their own PR, especially early on in their careers.
But you need to do it right.
"Following on from her Social Media Shredder course and book, Monica has put together another fantastic online course. It’s full of invaluable tips and advice, easy to follow and implement and I’ve already been able to put the information to good use with great results. No matter where you are in your music career there is certainly plenty to be taken away from this course."
- Pete Borzeta, Guitarist, Cirrus Crown
You Need to Generate Buzz to Reach the Next Level.
What a lot of bands don't realise is that they need to be embarking on a PR campaign (reaching out to media) many weeks prior to their single/EP/album release to get proper traction. Not doing this is the biggest mistake I see bands making each and every day.
Media always want the exclusive so if they've already dropped your release prior to reaching out, unfortunately it's old news.
PR Made Simple will teach you the exact sequence to releasing music the right way, for maximum impact and exposure.
If a band is still establishing themselves, PR companies can only do so much to gain traction.
In many cases PR companies won’t take on bands until they already have momentum building. In fact, many publicists encourage bands to do their own PR first before engaging the pros so they can start building their audience, getting traction and generating hype on their own.
This means when it does come time to invest in a professional PR company, there’s already momentum and a strong foundation to build upon.
PR Campaigns can also cost upwards of $2,000. So if a band has the ability to achieve similar traction for their music on their own, why wouldn't they? We all know how expensive it is to be a musician. So that $2k could be much better spent on an amazing video, new band photos, new gear and so much more!
At a time when bands don't have the gatekeepers they used to, musicians are now more than ever taking control of their own careers and creating their own opportunities.
"PR Made Simple delivers on the name. Monica’s explanations are fluent and easy to follow, and the supplementary reference material invaluable. I’ve never been more prepared to take our PR game to the next level. Thanks Monica!"
- Tristan Higgins, Guitarist, Fictitious Me
"I’ve started going through Monica’s new course and I have to say I highly recommend it! If you are a new band and are looking to do it yourself, you NEED to buy this course. Also, if you do know about PR you will still find a ton of great info. In just the first few modules I’ve checked out I’ve learned a lot, despite the fact I’ve been doing this since 2013 and worked with some bigger acts like Noisem, Usurper, Prophecy Productions, Conan, etc."
- Curtis Dewar, Founder, Dewar PR
Hey, Legend! My name is Monica and I’m a professional Digital Marketer, Music Journalist and Artist Consultant. I have been a musician my entire life and for the past 6 years, a music journo and senior staff member of Australia's biggest alternative music magazines. My biggest passion is helping emerging bands with their marketing and business strategy to reach the next level in their careers.
Frequently Asked Questions
Get the traction you know your music deserves.